Guide

  The Ultimate Door Knocking Strategy:  10-10-20 Door knocking may not be the most glamorous way to build your business, but it certainly can be effective when done well. And it’s most effective when you have a natural reason and opportunity to provide value when knocking on someone’s door, rather than just interrupting their day for your own purposes. The 10-10-20 concept gives you the secret to starting a conversation with the homeowner that isn’t about you and won’t make them feel like you’re trying to sell them something (no one wants to feel like they’re being sold). At the same time, it will establish you as the market expert, demonstrate the results you get for your clients, and help you become to the “go-to” agent in your market. Just follow the steps below to increase your ROI from door knocking and turn one listing into many. Watch the 10-10-20 Concept in Action You’ll want to use this concept on your most recent listing, or a listing you have hitting the market very...

  Enhancing Your Next Open House So, you’re ready for your next open house! You’ve got the making of a superb open house this weekend: Exteriors and Interiors are freshened up and clean. Inside the home is decluttered and depersonalized. There are signs pointing potential buyers down the right path to the doorstep. Maybe you even have some snacks to keep blood sugar levels and spirits high! With all of this down,  how can you make your open house even more impactful?  Remember you want to be the trusted advisor and resource. So, this is an excellent opportunity to use the resources included in your KCM Membership. You can check out the  Buyers Category , which will have a wealth of information perfect for an Open House, printing Infographics and key slides from the Monthly Market Report and of course the  Buyer Guide . Consider the following approaches or a combination of them. Easter Eggs Some Members have found  printing up key slides and visuals , placin...

  Tricks to Boost SEO by Customizing Your KCM Blog Did you know 90% of homebuyers use the Internet when searching for a home? In fact, 44% of buyers look for homes online first, according to  this report  from the National Association of Realtors. Online competition in the real estate industry is fierce, so you want to make sure you’re nailing SEO when it comes to your website. As potential homebuyers and sellers search online for answers to their questions, SEO will increase the chances they will land on your pages first. This could be the difference between a homebuyer or seller finding the answers they are looking for on your site, versus your competitors’ sites. You may be familiar with the term SEO, but you might not know all the tactics that go into driving more traffic to your website. There’s a ton of information (and misinformation) out there on this topic and the algorithms to improve search results are constantly changing, so we’re going to focus on some ways y...

  Virtual Listing Presentation Template Get back to work safely & effectively with this customizable PowerPoint template, including custom-built graphics powered by your KCM content & insights. DOWNLOAD TEMPLATE How to Give a Virtual Listing Presentation Seemingly overnight, the real estate business as we knew it changed.  The COVID-19 pandemic has challenged the way we do business and forced real estate agents around the country to change and adapt our strategies.  As troubling as life is these days, many markets are still up and running, with new listings hitting the MLS every day. The spring market is here, if not a little delayed.  You need to make sure that you’re prepared for whatever gets thrown your way, and that means having a virtual listing presentation that’s ready-to-go. Therefore, when you reach out to your sphere and one of them tells you they need to sell, you’re ready and able to build their confidence and trust, even if you can’t meet them i...

  The New Real Estate Agent Checklist: Simple Steps to Build Your Brand So, you’re a new real estate agent. If we had to take a wild guess, you’re probably feeling just a tad bit overwhelmed right now. Trust us, you’re not alone! The hardest part of getting started is knowing exactly where to start. When it comes to building your business plan and marketing strategy, you may be struggling with prioritizing what’s most important. The trick is this: start small and work your way up. Rome wasn’t built in a day, and your new real estate business won’t be either. By knocking out the items on this checklist, you’ll be well on your way to creating a marketing plan that wins. Stay On Top of the Housing Market The real estate market can change as quickly as the weather, and your clients look to you to answer their questions. There are always rumors and speculation about where the market could be headed. It’s up to you to provide basic insights backed by experts and facts to clear the air an...