33 Ways to Leverage Your KCM Content & Tools… Beyond Social Media

 

33 Ways to Leverage Your KCM Content & Tools… Beyond Social Media

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When you first joined KCM, you were most likely looking for content to share on social media. That’s why the vast majority of agents join at least. We all know social media can be a great tool for building our business, and we need to have a presence there.

At the end of the day though, your business is made up of three main parts: generating new leads, nurturing your leads/sphere of influence, and converting leads into clients. The key to building a successful, sustainable real estate business is being able to do all three of these things effectively and consistently.

So what separates the agents who have great success from the ones who don’t? We hedge our bets on the key differentiator being the ability to provide significant value every step of the way. The agents who most effectively generate, nurture, and convert leads do so by providing huge value from first touch to the closing table. They offer way more value than they charge, and their clients experience that value from the beginning. So how do you provide value at every step?

You educate your leads and clients with helpful, relevant content that answers the questions they have. And providing content to your audience cannot stop at just social media. If that’s the only place you’re serving up relevant information, you’re going to miss the vast majority of your audience.

Through talking with KCM Members over the years, we’ve found the ones who have experienced the best results from their Membership have implemented the content and tools across every area of their business.

Below are 33 ways to use your KCM materials beyond social media. We can almost guarantee this list includes several tactics you haven’t considered yet that could make a huge impact on your results. Scroll down to explore the ways you can educate your prospects and clients to build trust, position yourself as the market authority, and turn your leads into clients.

Email Marketing

One Off Emails

• Email an individual article to your database
• Email a link to the buyer & seller guides to your database
• Take one of the infographics, charts, or visuals and write up a quick email blurb about the main insight and send it to your database

Email Newsletters

• Create a weekly or monthly email newsletter within your CRM that links to your Personalized Posts
• Add a link to your buyer & seller guides within an email newsletter you already send out

Drip Campaigns

• Update your drip campaign emails to include a message and link to a recent Personalized Post
• Add links to your buyer & seller guides to your existing drip campaign emails
• Update your drip campaigns to include powerful visuals that explain a key insight about the market

Your Own Website

Connect the Blog Posts

• Add a link on your website that goes to your Personalized Posts Homepage
• Set up your articles to automatically post to your website

Add the Guides & Visuals

• Add links to your lead capture pages or directly to your buyer/seller guides from your own website
• Add infographics, charts, and graphs to your own website, either by writing your own blog post using them as supporting visuals or by posting them somewhere useful on your site

Set Up a Vanity URL

• Set up a vanity URL that forwards to your Personalized Posts, which can be used on flyers, business cards, etc.

In Person

Open Houses

• Print out visuals and display them in acrylic holders, scattered throughout different rooms at your next open house
• Deliver the guides via email as a follow up to anyone who signed in at your next open house
• Print the guides to use as a handout at your next open house

Conversations with Prospects & Clients

• Save key visuals to your smartphone or tablet to use when having in-personal conversations with prospects and clients
• Keep a couple buyer/seller guides in your car ready to go for when you meet someone new or you’re with a prospect or client and think they could use the information

Listing Appointments

• Deliver the sellers guide as a pre-listing package before your next listing appointment
• Print the sellers (and possibly buyers) guide to use as a leave behind after your next listing appointment
• Incorporate some of the insights you learned from the latest MMR in your next listing presentation, using visuals directly from the video
• Supplement your next listing presentation with charts and graphs about interest rates, inventory, supply and demand, etc.

Door Knocking

• Print copies of the guides and use as a leave behind while door knocking
• Bring print outs of a recent blog post with your business card stapled to it and use it as a leave behind while door knocking

Other

Video Marketing

• Create your own video using one or two insights you gained from the most recent MMR
• Turn a recent blog post into a video, either using a service like Lumen5 or recording yourself on camera delivering the insights

Direct Mail

• Design a direct mail card featuring a key insight and visual and send it out
• Print copies of a recent article and mail them to past clients or prospects along with your business card and a personal note

Education for You

• Read the articles every day to aid your own knowledge and create more powerful, informative conversations with your prospects and clients
• Watch the latest MMR video to get a snapshot of what’s happening in the market, how it impacts your buyers and sellers, and understand how you can better educate them
• Read the latest buyer/seller guides so you’re prepared to answer questions from prospects and clients

Lead Follow Up

• Send a link to an article as a follow up with a prospect or client you’ve been helping lately
• Send a link to a guide to a prospect or client you’ve been helping recently, or print the guide and hand deliver it

Bottom Line

Most KCM Members join because of how easy it is to share the content to social media. But the Members who receive the most ROI from their Membership are the ones who utilize the educational materials throughout their business.

We hope this list of ideas will serve as a valuable resource for you. As you begin implementing your KCM content and tools throughout your business, feel free to share your success with fellow Members in the KCM Members Only Facebook Group.

Or if you have questions about anything that we can help with, don’t hesitate to contact us at support@keepingcurrentmatters.com.

We look forward to seeing your success!