4 Easy Ways to Enhance Your Website Without Hiring a Web Designer
4 Easy Ways to Enhance Your Website Without Hiring a Web Designer
It’s probably safe to assume that you didn’t get into real estate to build and design websites, so this task can be daunting for most. The good news is, putting together a killer website to help boost your lead generation isn’t nearly as hard as you might think. The great news is, the techniques shared below don’t require the assistance of a professional web designer. We’ll provide you with informative content you can use on your website to educate your clients AND save you money. Now, that’s a win-win!
When someone visits your website, you want them to find helpful, relevant information that positions you as a trusted advisor. Your goal should be to educate and build trust everywhere you engage with buyers and sellers, especially on your website.
Below are four easy ways to help you enhance your website with very minimal effort on your part.
1. Start a Blog
Homebuyers and sellers are doing extensive research online before they choose an agent to work with. How do you differentiate yourself in a sea of competition before meeting someone face-to-face? Adding a blog to your website will grab their attention and help address their questions and concerns as soon as they land on your page.
Why are website visitors so important? Because more visitors means more people to convert to leads and sales. That all sounds great if you have the time and resources to create the content right? You also might be thinking “I’m not a writer and creating blog posts is not what I do best.” One of the easiest ways to start adding valuable content to your website is to share your KCM blog posts. Before posting to your website, you can customize the blog by adding in a local spin to the title or swap out imagery to match your specific area. This option also allows you to pick and choose which blog posts you’d like to share to your website and when.
Commit to posting at least one blog article a week so the content on your website remains up to date on a weekly basis. Interesting and timely real estate content is critical to the success of your website. The time it takes to quickly share a post to your website is significantly less than having to do the research, write the blog yourself, and then post.
If you prefer to set it and forget it, you can automate the blog to post once a day Monday-Friday like KCM Member Dea Irby.
This way she has fresh, relevant content that is consistently updated without even thinking about it.
2. Provide Free, Educational Content
The process of buying or selling a home is likely one of the biggest decisions a person will make in his/her lifetime. Not only is it a huge financial commitment, it’s also extremely intimidating and overwhelming. On top of all of that, the market is constantly shifting and consumers have tough questions that need answers from ”What’s happening with interest rates?” and “How much do I really need to put down?” to “I thought renting was cheaper than buying?” Many buyers and sellers are being misinformed on what’s actually happening in the market by the media, their family, and friends.
Depending on your specific market, the majority of those coming to your site are most likely first time homebuyers and sellers who are in unfamiliar territory and searching for quick answers. Put their minds at ease by providing them with your seasonal buyer & seller guides. Not only will this help alleviate some of their doubts and concerns, but will also position yourself as the expert they need and trust.
You can put these in a prominent location on your homepage by creating a tab called ‘Home Buyers & Home Sellers’ or ‘Free Buyer & Seller Guides’ like KCM Members, Bob & Peggy Smolko. You can then link directly to the guide of your choice or link to the lead capture page that will take your visitors to a personalized landing page for the guides. You will receive an email with the contact information to anyone who fills out the form and the guide is automatically sent to those who request it.
These guides are also personalized with your photo, company logo, and contact information and are completely customizable if you want to swap out any of the pictures for some more relevant to your market.
3. Show, Don’t Tell
One of the biggest mistakes people tend to make with their website is content overload, which can lead to wordiness. You don’t want to send your visitors on a wild goose chase to find the information they’re looking for. Don’t get me wrong, having great blog content and other market data is crucial and will get people in the door, but once visitors are on your site, they want to see visually appealing content as well.
Most people would rather watch a short video as opposed to reading text, especially considering the average attention span of a human is now eight seconds (which is one second less than a goldfish). Because of this, a custom video is a key tool to get your message across in a format your visitors will digest quicker. It’s also a powerful way to complement the great content you already have on your site and will strengthen your message overall.
Again, you don’t need to be tech savvy to produce compelling videos. Consider recording yourself speaking directly to the camera as well as you interacting with your clients. This will give your potential clients a sneak-peak of your personality and your overall agent-client communication skills. Another idea is to take your visitors on a walk through of your listings so they can see unique features of the home that photos just don’t do justice. You could also do a walk through of the neighborhood showing your favorite restaurants and shops or some of the local schools for those who may have children.
Pro-tip: If you really want to position yourself as the expert through video, consider recording yourself covering the highlights from the daily blog posts. You don’t need to write out a full script or memorize the entire post, just focus on the main bullet points. This also gives you the ability to personalize them as you see fit by adding in data specific to your market, your thoughts, opinions, or advice. You can use this same concept with slides from the monthly market reports or even the infographics.
Check out how KCM Member, Krys Benyamein has mastered this concept by creating his own “knowledge drops” on Instagram.
If you’re not comfortable on camera don’t worry, we’ve got your back! If you have the video add-on, you can embed any of your videos to play directly within any page of your website like KCM Member, Al Cannistra. These short videos on the real estate market highlight specific topics, trends, and data. They’re also personalized with your photo, company logo and contact information at the end of each clip.
When you’re ready to test the waters and add a personal twist to these videos, KCM Member, David Garves does a fantastic job recording clips of himself that overlay the KCM video. Take a look.
4. Add Testimonials
One of the easiest ways you can spruce up your website is by adding client testimonials like KCM Member, “Big Dan” Willard.
Potential clients will be more motivated to reach out to you if your website is filled with glowing reviews.
Keep in mind that some clients won’t want to take the time to write a full-on review about you. Consider providing them with a list of questions that you email to them, create in a free software such as Survey Monkey, or provide a template on your contact page on your website. Clients will be more willing to submit a testimonial if they have specific questions they can pick and choose to answer about you.
You also want to make sure you use concise, powerful testimonials and sprinkle them throughout the website and not just on one page. This way as visitors browse your pages, they are constantly reminded of how much your previous clients adore you. Or better yet, have them record their quote for you in a short video format, or even record it for them. You don’t need fancy equipment to create a video, just pull out your iPhone. This adds more of a human connection to your testimonials and helps enhance your site with video, all in one fell swoop.
Bottom Line
Your website is an outstanding revenue stream that you need to put a little time and effort into making it stand out. Show your visitors you know so much more than just how to stage or decorate a home. Fully prepare them to enter this exciting life journey well planned and well informed. They’ll appreciate you for it, trust me.
We’re happy to provide more details on how you can implement some of these ideas in your business. The specifics may vary depending on your email platform, but our team is happy to help as much as we can.
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